Case E · Selected work
A profitable energy broker from zero
TuConsumo was a group-buying energy broker I co-founded in Spain. It was profitable, and we closed it when the P&L no longer justified the investment.
- Role
- Co-founder
- When
- 2025 to July 2026
- Where
- Spain
01The situation
The idea came from conversations with many people and companies. We launched the first sales while we were still setting up the company, to test the offer and the market, and they confirmed that the demand was real.
02What I did
- Built a B2B2C model: companies of all sizes and sectors offered tariff optimisation to their employees as a benefit.
- Signed partner agreements with energy suppliers.
- Set up acquisition through programmatic SEO, paid campaigns and a funnel built on AI-assisted analysis.
03What changed
The business made a monthly profit of around 85% over its costs, with minimal investment.
04Why we closed it
In 2026 the P&L changed. Advertising became more expensive, and AI lowered the barriers to entry, so more competitors came in and margins got thinner.
Revenue per hour of work no longer justified the time and money going into the business, so we closed it in July 2026.
05What it taught me
Monthly profit is not the only number to watch. I also look at revenue per hour and at how easy it is for others to enter the market.
My role
Co-founder, from the first sales to the decision to close.
Contact
Open to my next executive role.
Leadership and expansion roles. Based in Barcelona, available to travel and open to relocation.
Spanish · English · Portuguese
